Building a money generating website is not quite as simple as it may seem or has been made out to be. Simply publishing the website will not be enough to automatically generate money from it. This is clearly a false way in which to view internet marketing and gives people false hope. There are some basic components which you need to know about to set up a website.
Just like with any offline business there has to be a strategic management program in place otherwise the whole business will crumble. So it is with an online business. In order to increase sales you first must increase traffic. Any website must have a solid marketing and advertising campaign in place to be effective. There are many ways to accomplish this.
First, the website needs to be optimized in order for it to be noticed by the search engines and the traffic begins to flow. Obviously it?s a numbers game just like any offline business. The more traffic generated the more sales it will produce. Here are a few things you should consider when building an internet marketing website as your business.
You will need your own domain name, hosting account, website building software and of course, an Auto Responder to handle your email marketing.
The domain name serves as your sites address much like the street address of an offline business. Your domain name should be given some serious thought. It should be relative to your niche or product you?re wishing to promote. It?s always advisable to use the extension com wherever possible as this has proven to be the most widely accepted.
Try and keep your domain as short and simple as possible. If this isn?t possible make sure it?s a catchy name so that people will not have a difficult time when it comes to using Google or typing it into the browser. Most name domain registrars have a search box to see if your domain is available before registering it. If and when you do find the one you?re looking for is available it?s always best to buy it immediately, otherwise it may not be there next time.
In order to publish you website you will need a web host. A web host stores and manages all of the pages associated with your web site. A domain name needs a web host in order for it to be active on the web. If the domain is your street address then the web host is like the house for your domain. Most good companies have reasonable low cost plans available for your hosting service, but it is important to make sure that your chosen hosting company also offers excellent support.
Finally, Website Building Software and Auto Responders are probably the most important piece of the puzzle in any online marketing venture. For building your website, some good resources for software are Dreamweaver, Frontpage and various HTML editors like KompoZer. They can all enable you to get the job done of building your site.
An Auto Responder is an online service which manages all of your email marketing. A couple of the most popular and trusted resources are Aweber and Get Response. They are both of high popularity because of their dependability and easy to use programs. An Auto Responder manages all of your email subscriptions and takes care of sending out the correct emails for the various campaigns which you have set up. This is our most valuable asset because it aids in the building of your email list which is priceless in the building of your online business.
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