Many companies have shut down access to networking sites from their headquarters and offices. What about you? Do you think social networking for business is a waste of time, even harmful?
Reasons Social Networking Is Business Compatible
First on the list of reasons is ?Branding?. A key factor for customers to find your business is advertising and since conventional TV, radio and print ads costs are expensive, small businesses resort to social media for their brands to be recognized by the masses. Social network profiles have info tabs, bios you can fill out, and straightforward info people would like to know such as hours of operation and top products and/or services.
A Facebook business page, a LinkedIn account for freelancers and executives to display career track and skills, can get more people to discover you these days.
Why Social Networking For Business Is a Fail
Many sceptics argue social networks when implemented in business will fail due to the fact that it is a black hole of a time sucker. They argue it gobbles up time you better spend doing actual business and that it ruins staff productivity. Malicious programs and viruses that could seep into your systems, tactless comments and mistakes easily spirals into workplace hassle and brand negativity that could lose customers.
Leading A Different Fork Opposite Failure
The skeptics? arguments are somewhat valid, in fact, there are a number of businesses and individuals out there who failed in social networking, not because of the reasons above but because, first and foremost, they didn?t bother to understand what makes people in the social networks tick and why.
Indeed, it takes time to keep your profiles interesting, take care of the friends, fans and contacts connected to you and have an interaction with them.
Most organizations jump into social networking, formulate a social media strategy, create the accounts and fill them with links. After which they block social network sites in the office. These empty social accounts are nothing but dead pages that will give no benefit whatsoever to you, your customers and potential clients. They land into your dead pages only to see absolutely no sensible activity happening, think your business is dead and you will soon know you?ve failed in socail networking for business.
Hugh has been helping companies align their internet marketing strategies with social networking through trainings and workshops. Go straight to the most effective online marketing techniques and advices on his blog http://hughmccabe.co.za
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